Good morning, how are you today?

It’s official: research confirms that 73% of consumers feel uncomfortable with AI in sensitive industries like healthcare, finance, and law. *riding-the – ai-shockwave-report-rws 

The findings are striking: 

• 76% won’t purchase products without local language support. 

• 91% expect global brands to demonstrate cultural understanding. 

The message is clear: localisation and cultural insight are no longer optional — they’re essential. 

AI brings enormous value. But without the human element — emotional intelligence, empathy, and the ability to truly connect — we risk losing what differentiates us. 

In our work, we see this daily. Clients increasingly ask us to: 

• Support post-editing of AI output 

• Rebuild and integrate machine translations 

• Balance speed with quality and cultural nuance 

Our role has evolved into managing expectations, guiding best practices, and creating practical solutions that blend technology with human expertise. 

Yes, we embrace AI. But at the heart of everything we do is people — relationships, conversations, and care. Saying “good morning”, asking “how are you?”, and ensuring content resonates as much emotionally as it does linguistically. 

Because in a world where everything is instant, it still takes human connection to keep things aligned. 

#Accentua #Translation #LSP #Localisation #AI #HumanIntelligence #TranslationAgency #CulturalInsight