You Heard It Here First! 

We recently talked about global expansion and the importance of communicating in your target audience’s local language. 

Now, think about this: If you can’t understand a product or service description, or if it’s poorly translated, would you buy it? Would it give you confidence? 

When I come across bad translations, I start questioning: 

• Is this site secure, or is it a scam? 
• What’s the quality of the product or service? 
• Will customer service be reliable? 

And it turns out, I’m not alone. 

According to CSA Research & The LO-C 30 Report: 

• 65% of consumers prefer content in their own language. 
• 75% of customers in non-English markets are more likely to buy again if customer care is in their language. 
• Companies using language capabilities are 30% more successful in exporting than those that don’t. 

The Institute of Translation & Interpreting echoes this with a simple truth: 

“Can’t Read, Won’t Buy.” 

So, if you’re expanding globally, localisation isn’t optional—it’s essential. 

Are you making sure your brand speaks your customers’ language? Let’s talk. 

#Accentua #Languagesolutions #Translationageny #Localisation #Globallanguages #GlobalExpansion #TranslationMatters #CustomerExperience #CantReadWontBuy